KAB-INNS
KAB-INNS is a boutique cabin micro-resort that sought to transform from a simple rental property into a memorable hospitality brand. The challenge was to create a cohesive brand identity that would enhance the guest experience while generating additional revenue streams through merchandise, on-site products, and direct bookings. Laeyrd developed a comprehensive brand system spanning visual identity, packaging design, merchandise, and digital presence.
Brand Identity Design
We created a cohesive brand identity system that extends across every guest touchpoint. From the moment guests arrive, they encounter carefully designed brand elements: a distinctive logo, welcoming door hangers, curated restaurant menus, artisanal organic soap packaging, and professional business cards. Each element reinforces the KAB-INNS identity and creates a premium, memorable experience.
On-site Product Packaging
A key revenue opportunity came from packaging locally-sourced products for the property's convenience store. We designed distinctive packaging for artisanal potato chips from a nearby farm, creating a product guests would want to take home as a souvenir. The design balances storytelling about local sourcing with premium aesthetics that reflect the KAB-INNS brand values.
Branded Merchandise
To create additional revenue streams and extend brand reach beyond the property, we designed a curated merchandise line including branded face caps, tote bags, and journals. Each item was carefully selected to appeal to guests and serve as a lasting reminder of their KAB-INNS experience. The merchandise design maintains brand consistency while offering practical, desirable products.
Website Design
The KAB-INNS website was designed as a modern, conversion-focused platform enabling direct bookings, merchandise sales, and guest email capture. The design features a clean, contemporary aesthetic with intuitive navigation, high-quality imagery, and mobile optimization. The site seamlessly integrates the brand identity while providing a frictionless booking experience and showcasing the full range of offerings.
Ad Creatives & Marketing Assets
To drive awareness and bookings, we created a suite of optimized advertisement graphics for digital marketing campaigns. These assets promote the cabin experience, highlight merchandise offerings, and showcase local products. Each creative maintains brand consistency while being optimized for different platforms and audience segments.
Result & Impact
The comprehensive brand system delivered measurable results: guests experienced a cohesive, premium brand identity throughout their stay; the property generated significant additional revenue through merchandise and on-site product sales; direct bookings increased through the optimized website; and KAB-INNS established strong long-term brand recognition in the hospitality market. The integrated approach transformed a simple cabin rental into a distinctive hospitality brand.
